2011 National Book & Beer Tour

Jacob McKean

Did you hear that we wrote a book? It’s called The Craft of Stone Brewing: Liquid Lore, Epic Recipes, and Unabashed Arrogance.

We bet you hadn’t heard that, which is why we’re sending our demonstrative CEO & Co-Founder Greg Koch on a 9-city book tour. That’s right, Greg & his face are coming to your town, assuming you live in one of the selected 9 cities east of the Mississippi.

What will Greg do on this book tour, you ask? Well, lots of things, but he’ll be talking a lot about exactly how Stone morphed from a tiny two person operation into one of fastest growing, most widely known craft breweries in the world, all while maintaining a fierce commitment to business ethics and the principles our founders hold dear.

So what exactly can the lucky folks who attend these events expect? Well, we’ve selected a veritable potpourri of venues, so it depends on which one(s) you go to.

  • If you choose to attend one of Greg’s talks at a university, you’ll hear about the history of Stone, his entrepreneurial philosophy, and the secrets to the company’s success.
  • If you attend one of his events at a bookstore, you’ll get to meet Greg, have the opportunity to get your photo taken with him (instant holiday card material), and get your beloved copy of our tome signed by him.
  • And finally, if you attend one of his events at a bar, you can expect an absolutely stellar selection of Stone beers, the opportunity to share a beer with said CEO, hear his stump speech, catch him as he dives off the bar, get a temporary tattoo of his screaming visage affixed to your person, and have a generally joyful time.

Copies of the book will be available for purchase and signing at every event. That may also be true of the temporary tattoo thing.

So check out the handy interactive map on our book tour website and see if your city has been selected as one of the lucky hosts. Regardless of whether or not it has, we highly recommend that you stop whatever you’re doing and attend all of them. Dedicated “roadies” will receive additional temporary tattoos and inscrutable words of wisdom.

12 comments

  1. Today I purchased a bottle of the Escondidian Imperial Black IPA simply because the of the image of the demon raising the mug. Badass! It’s amazing how much better it tastes the closer you get to the bottom (that 10.8% is good for something)!

  2. Nice of you to tour with the book :) Just wish that you were stopping in COLUMBUS OHIO on one of the days…If there is any chance u will be coming thru the area would u please let me know and Ill buy a book from you and maybe a beer ! I love your beers lol…thanks!

  3. Steven Fowler
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    No Florida Stops??? Mostly Ohio, since when is Ohio a beer mecca?

  4. C’mon Chris its only 100 miles to Cincinnati, close enough for a great story and better beer!

    Dallas on the other hand is 1,000 miles and on the way home for Greg, probably has to change planes in Dallas anyway. We’ll host you at the pub, might even buy your dinner!

    We’re hoping Texas is on leg 2 of the tour! Cheers,

  5. Walrath
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    Greg, make a stop in Detroit….love the beer!!!

  6. Pingback: 2011 National Book & Beer Tour | California.BeerBlogNews.com

  7. Ray Smith
    /

    Dear Sir/Madam
    I am and always have been a real ale drinker, i recently had the pleasure of drinking Stone session IPA, i would say it is on my list of outstanding beers, what a great taste.

  8. Jeff Cabral
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    Great to see you (and Jeff Nelson) at the MassInnovation discussion back on 10/25, and then of course over to Lord Hobo for a few tastes and a stage dive into the crowd. Awesome night, awesome beer, great times had by all.

  9. Morgan
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    My fiance’ is from San Diego and loves your ales. However, we are both in the military stationed in Fort Polk, LA. I work with the wounded warriors here. One of them participated in the Ride 2 Recovery wearing one of your Arrogant Bastard Cycling jerseys. Just thought you might like to here from some fans down south to help plan your next tour.

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