The A’s To Your Q’s: Stone Groundbreaking Collaborations

There’s a reason no U.S. craft brewers have constructed breweries in Europe. It’s very difficult and, of course, expensive. Back in 2009, when initially looking into the prospect of building the physical embodiment of our ethos-driven brewing operation across the Atlantic, we knew it wouldn’t be easy, but in pursuing that project, it became clear that it would be even harder than we originally estimated. But bringing the innovation and flavor of American craft beer to Europe is something that’s very important, not just for us, but for the fans of craft beer, present and future, who will benefit from access to high-quality New World brews. So, we spent years hammering out a plan that would allow us to get it done. Not only that, we pushed ourselves and our resources even further, and came up with a way to also open up a facility in the Eastern U.S. The best part of it all—we’re going to be constructing both simultaneously, so that our fans in the Eastern U.S. or Europe will be able to take in the Stone experience in the not-so-distant-future. In the end, while our bold, interesting and delicious beers set us apart from the world’s thousands of other breweries, so, too, does the full-on Stone Experience that comes from being able to visit and see firsthand who we are, what we do and what we stand for at our Stone Brewing World Bistro & Gardens eclectic farm-to-table restaurants and attached Stone Company Stores.

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But, because we’re moving forward with a very aggressive construction plan for our two new breweries, we are at our financial limit and must put the Bistro & Gardens experiential components on hold…unless we get a little help. And for that help, we’re reaching out to our fans across the globe. Some will call it crowdfunding, but it really isn’t. This is actually more along the lines of crowd participation, mainly because these projects will get done either way—we’re just allowing fans to help speed up the process—and, more importantly, we’re no scoundrels. In addition to a warm feeling of having done something rewarding, we’re giving you something in return for what is, essentially, an advance on your hard earned funds…beer! But not just any beer. We’re talking collaborations between Stone and some of the most prestigious brewing operations on the planet. We’re talking BrewDog, Dogfish Head Craft Brewing, Victory Brewing Company, Le Baladin and many more. These one-time-only specialty beers will be brewed at our new facilities as soon as they are operational, funneled into collectible (and rather spiffy) one-and-a-half-liter commemorative bottles, and set aside for the thirsty beer enthusiasts helping us to do what we do, as well and as fast as we can.

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Surely, there will be those who question our crowd participation approach. That’s only natural when a company does something in a manner that’s never been done before. And without questioning, this world would be nothing but a bunch of mindless drones shackled in allegiance to the status quo. That would be unfortunate. Since the birth of Stone Brewing Co., we have railed against such behavior, demanding something far better than the norm. So, we respect that some may question what we’re up to, and expected this when we decided to embark on this ambitious endeavor. No brewing company of our size has employed this method before. Then again, no other brewing company has attempted to fund and execute such a large-scale, dual, cross-continental project. Given that, it shouldn’t be surprising that something without precedent involves elements that also lack precedent.

We respect your right to pose questions and will strive to answer them all. Having alternative opinions about it is O.K., too. After all, there are numerous other ways we could raise the capital to move forward at the pace we desire. In fact, some have been utilized by other brewing companies—businesses much different than ours in many, many ways. Take, for instance, these scenarios:

  • Stone could team with a soulless, multinational conglomerate with deep pockets looking to play sugar daddy to an American brewery with a glitzy, marketable name it can exploit in exchange for transporting it and setting it up in a nice, little, tourist attraction-like place in Europe that will surely serve said mega-company’s purposes far more than said starry-eyed American newcomer.
  • Stone could cut back on efforts to make places like Stone Brewing World Bistro & Gardens and Stone Company Stores the must-visit places they’ve become. They’d be less inviting, less innovative, offer fewer of the incredible beers, large scale beer festivals, creative beer-centric events and local, sustainable, thoughtfully procured (and way more expensive) ingredients our fans love, but those places would be far more profitable.
  • Stone could lay off a bunch of employees and strain our workforce, essentially running a mill of miserable grunts reduced to near-robotic status.
  • Or, Stone could go the most traditional route—rounding up a bunch of rich folks, the majority of which wouldn’t understand one thing of substance about craft beer, but would have heard the stories of its rise and, therefore, would instinctively know that this is something they simply have to be a part of. Throw in the fact that Stone is well known and has a great deal of marketing appeal, and it would be very easy for us to raise the investor funds needed to get these facilities built. All they would want in return is a piece of the pie. Of course, that would have to involve more than just an exchange of funds. This would be a large investment. They would want the oversight and input that they, as (real or perceived) masters of the business world, are entitled when handing over a big lump of cold, hard (emphasis on the “cold” part) cash. No problem, right? After all, as we stated before, they don’t know anything about craft beer, so they’re the perfect people to help guide our brewing program. They wouldn’t look to cut production costs, raise prices, alter our venues and events to be more profitable at the sacrifice of quality and reward to those who visit both…would they? The answer falls between “probably” and “definitely.”

We don’t find any of the above acceptable. There is no point to Stone Brewing Co. existing if our deep-seated philosophies and commitment to excellent beer for all aren’t completely intact. Our fans deserve it. And that’s why we are reaching out to the people who matter most to us—the fans who love our beer and want more of it along with the Stone Experience—to meet our vision of more Stone faster and with zero compromise.

Despite our best efforts to share the impetus and reasoning behind our crowd participation efforts, we realize no blog post can answer all of the questions people are bound to have…but we’re going to try anyway. The following are some helpful answers to what are bound to be some frequently asked questions about this enterprise.

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FREQUENTLY ASKED QUESTIONS

Why are you using IndieGoGo instead of Kickstarter?

Kickstarter is so passé! But seriously, folks—it all comes down to one site restricting alcohol sales and the other allowing us to give craft beer fans the kind of perks they, by definition, actually want—craft beer!

When will the beer be brewed?

Good question. We anticipate brewing the beers from late 2015 through late 2016. We’re promising amazing, mind-blowing beers—thus, they will take time. Not to mention the fact we have to first build our awesome Berlin brewery. Construction delays always have the potential of rearing their ugly heads, so it’s best not to talk in specifics at this juncture, but we’ll keep you abreast of the situation as we go and make sure everything’s crystal clear when the time comes for you to get your beer.

How much beer will there be and where will it be brewed?

During the course of the crowd participation campaign, we’ll announce new collaborations. The beers will all be brewed in BERLIN. How many really depends on you guys. The more you front for, the more we’ll make.

How old must I be to purchase a collaboration beer?

You must be 21 years of age at the time of purchase. This is the law, so it’s best not to employ creative—nay, misguidedly hopeful—mathematics. Of course, for those outside the U.S., legal drinking ages are different, so make sure you meet individual requirements for your country of residence.

Can I buy beer now if I’m not 21 but will be 21 by 2015?

Again, you must be 21 years of age AT THE TIME OF PURCHASE. (Ditto the individual age requirements outside the U.S.)

Can I buy beer now if I’m not 21 but am giving it as a gift to someone who is 21?

Nope.

Just how rare are these beers?

Pretty damn rare! The bottles in this campaign will ONLY be available during the crowd participation campaign—from the time of announcement until the time they sell out or the campaign ends, whichever comes first.

Will any of these beers be available for retail purchase later on?

Anyone, including distributing companies and retail operations, can purchase the beer during this campaign at the same price as the general public. There is no way for us to police who purchases the beer via this platform. However, if it should end up being resold at a retail establishment, it’s very likely the retailer will sell it at a substantially higher price.

How many collaboration beers may I purchase?

First off, we LOVE your attitude, and are glad to say you can purchase AS MANY BOTTLES OF AS MANY OF THE BEERS AS YOU WOULD LIKE! How refreshing for ultra-rare brews, the majority of which are offered with a maximum per-person limit if you can even get your hands on them at all, right?

Can I purchase more than one beer at a time?

Yes and no. Yes, you may purchase more than one beer at a time, but only if you are selecting the case option. All other purchases must be made individually, one bottle at a time, per the limitations of Indiegogo.

Are there any discounts for bulk purchases?

We want to help appease the appetite of those who know they want a lot of a certain beer, so Cross-Planetary Brewing Revolutionaries will have the option of purchasing a case of 12 of any of the collaboration beers at the discounted rate of $300 (a $60 savings). Once this option has been selected, a Stone representative will contact you with an e-mail asking which beer you would like to select. Please note that all such selections are final.

What if I want to switch the collaboration beer I purchased to another collaboration beer in the series?

We understand being selective. We were VERY specific in our choices, too. Just wait until you see all the incredible folks we’ll be brewing with! We don’t well up with glee in making this decree, but NO CHANGES will be allowed. Once a decision is made, the die is cast.

Is there an option for me to cut to the chase and order all of the collaboration beers at once?

Due to certain restrictions beyond our control, beers must be purchased individually, however, it will be easy to stay on top of each beer release simply by checking in on our Indiegogo campaign page or following Stone on social media via Facebook, Twitter, Instagram, Pinterest or Google+.

What if I have a change of heart and no longer want the collaboration beer I purchased?

Sorry, but all sales are final. Choose wisely and be at peace with your decision before clicking PURCHASE.

Why don’t you know what style of beers most of the collaborators will be brewing?

In the case of some of our collaboration beers, the ideas flowed instantaneously, so we’re able to disclose what those brews will be. However, in preparation for this campaign, rather than place deadlines on creativity, we vowed to give the brewers time to fully explore the depths of their imaginations so our fans get something truly special in the end.

Can you ship me my beer?

We’d love to ship beer to the U.S., but we’d be breaking so many laws that countless badges would be on us faster than you can say “Carmen San Diego.” You will be asked to choose your pick-up point from Stone locations on the West Coast, east of the Mississippi, and Europe when the beer is almost ready.

If you are not shipping beer in the U.S., what are you sending me?

We’ll send you a delightfully rare, never-before-seen certificate that will be redeemable, at a time yet to be determined, for the precious bottle of beer you buy today. Don’t worry, when it gets closer to beer o’clock, we’ll send you an email with further instructions. You will also receive a high-resolution certificate via email recognizing you as an official Cross-Planetary Brewing Revolutionary.

Where will the pick-up spots be located?

That list currently includes Stone Company Store – Escondido, Stone Company Store – Pasadena, Stone Company Store – Berlin and the yet-to-be-determined site of our Eastern U.S. facility, but additional locations may be added between now and pick-up time.

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Where will the Eastern U.S. facility be located?

Well we just told you, we don’t know quite yet, but we are honing in on about a half-dozen locations that seem very well suited for our operations.

OK then, where will the Berlin facility be located?

At the historic site of a former gasworks operation dating back to 1901 in Berlin’s Mariendorf area.

What if I don’t live in an area where Stone has a pick-up location? How can I get my beer?

Your beer will be kept in the most optimal of conditions until you can make it to one of our designated pick-up locations, however, if you can’t get to us, there are options. It’s permissible to dispatch a mule 21 years of age or over to pick up your beer.

What do I need in order to claim my beer?

The all-important redemption certificate and photo identification are all that is required if you are picking up the beer yourself. If you send a representative, the certificate and a communication authorizing a particular individual—who must then provide their photo ID—is required to claim the beer on your behalf. The last thing we want is for your spoils to get into the wrong hands!

What if I lose my voucher?

Don’t! ‘Tis a precious item. (But if you do, just shoot an email to revolution@stonebrewing.com)

How long will I have to claim my beer?

One year’s time from initial notification that your purchased beers are at your selected pick-up spot and waiting for you to claim them.

What’s the deal with the Stone gift cards?

$10 gift certificate redeemable at any Stone Brewing Co. location will be sent along with each collaboration beer to the first 1,000 people who purchase the beers as a little something extra to thank early-adopting Cross-Planetary Brewing Revolutionaries. Additionally, some of the collaborators we’re working with will provide gift certificates for their venues as an added bonus.

Which collaborators are also contributing gift cards?

Check out our Indiegogo campaign page and click on individual collaboration beers for this level of specifics.

When will I receive my gift card?

Rejoice…you won’t have to wait until the new facilities are open. At the close of this campaign, we will mail out the gift cards. We’re fans of instant gratification, too!

Why should craft beer fans help fund breweries in the Eastern U.S. or Europe?

Why not? Especially when you’ll get rare craft beers produced in collaboration with some of the most highly regarded brewers in the world in exchange for what is, essentially, an advance on funds you would have spent on beer anyway? This is in no way a donation. You help us get our Stone Brewing World Bistro & Gardens locations open and you get beer. You don’t help us, and you don’t get beer…and have to wait for said Bistros. It’s your choice and we’re above arm-twisting…but not above giving beer fans more beer!

Why does Stone need money in the first place?

Thanks to fans of our beer, we have attained a great level of success over the past 18 years. As those who’ve been paying attention have seen, we’ve grown at a rapid rate—adding on to our brewery, upping beer production and distribution, growing our workforce, opening Stone Brewing World Bistro & Gardens, Stone Company Stores, Stone Brewing Tap Room, Stone Farms and more. We’re always reinvesting our profits back into Stone and doing something new, which leaves us on a bit of a shoestring budget at times. We have enough money to open breweries east of the Mississippi and in Berlin, but not enough to immediately install our dining, garden and retail elements. Rather than wait and provide a less-than-optimal experience, we’re willing to enlist our incredible industry collaborators and offer “beer futures” so that, hopefully from Day One, all visitors to our new facilities get the full-on Stone Experience.

How much is $1 million really going to expedite the construction of the Bistros and Stores?

Significantly, but admittedly not as much as, say, $5 million. But we’re not against raising that much…or more. No matter what, the funds raised through this campaign will be funneled directly to these projects and moving them up on the construction schedule.

What percentage of the $50 per bottle price tag goes to producing, packaging and delivery of the beer?

100% of proceeds raised through sales of the collaboration beers will go directly to expediting of construction on the aforementioned facilities to complete the Stone Experience.

You still haven’t answered all of my questions. Where can I go for more information?

Your best bet is to go straight to the source—check out our Indiegogo campaign page.

 

Home Run: Stone Beer at the Ballpark

The lyrics to “Take Me Out to the Ballgame” evoke memories of sunny days, the scent of fresh-cut grass and the sharp crack of pine making forceful contact with a small, red-stitched orb. There’s nothing quite like baseball season. America’s Pastime stirs the souls and passions of people from all walks of life—young to old, blue collar to white collar, West Coast to East Coast. It also appeals to both craft beer fans and people who don’t give a rip what they swig while they take in the boys of summer, so long as it’s ice cold, triple-hopped, cold-filtered or [insert lame, meaningless macro-beer company's Madison Avenue-developed buzz term here]. For so long, those enthusiastic about quality beer and baseball had to forgo the former when enjoying the latter, which makes us all the happier that, this year, we were able to debut a number of ballpark craft beer options for those seeking ales of substance in our hometown. This is a major accomplishment that comes after many years of hard work and negotiation to gain access to the prestigious Petco Park. Check out our new locations then visit them the next time you take in a San Diego Padres game.

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The most prominent of our ballpark spots is the Stone Brewing TapRoom. Located adjacent to the stadium on the edge of the lush, green Park at the Park, it’s a 4,800 square foot space we spent the first quarter of 2014 converting from a wine bar into a craft beer refuge matching the décor of our industrial-modern Stone Brewing World Bistro & Gardens restaurants. In many ways, it’s a scaled-down version of the Stone experience (we even have shelves of merchandise including baseball-themed items custom-made for this space), but you can expect the same vibrant flavor Stone beers are known for. A line of 12 taps keep our brews, including special releases, collaboration beers, and even unique casks and small batch creations, flowing.

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Stone Brewing TapRoom’s similarity to our Bistros carries over to the fact they serve up tasty edibles made from farm-fresh ingredients, some of which are harvested from our own Stone Farms. A pizza oven churns out an array of warm flatbreads. And we’re not talking boring pepperoni or Margherita. Our menu includes a spicy Thai curry Jidori chicken flatbread, barbecue duck with pineapple salsa and Stone Levitation Amber Ale BBQ Sauce, Arrogant Bastard Ale smoked pork and cheddar bratwursts with beer cheese, and a potato pie with Stone Farms kale and white sauce, to name a few. Our locally famous hemp seed pretzels and hummus are also available along with salads and a duo of desserts—the Arrogant Bastard Ale brownie Sundae and Stone Smoked Porter beer floats. The full menu is online. Best of all, Stone Brewing TapRoom is open all year long, so a devout love of baseball isn’t a requirement. (Though, during the season, you can see the games broadcast via the exterior Jumbotron on the ballpark’s perimeter—a definite bonus for sports fans!)

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So, we have your pre- and post-game imbibing needs covered (not to mention your entire off-season), but what about during the game? We’re glad you asked. Perched on the fifth floor of Petco Park between Sections 307 and 309 lies an aerial oasis just a footbridge removed from the macro-beer and processed foodstuff (not to mention ALL THAT KETCHUP!) being passed off as sustenance. We finally worked our way into the ballpark, so our fans can now enjoy Stone beers in a palm tree-adorned outdoor beer garden along with a sweeping view of downtown’s East Village and the San Diego Bayfront. It’s a beautiful space in keeping with our motif that even includes a stencil of our logo that fans can take a photo with. We encourage that as well as sharing your photo on social media using the hashtag #ImWithGargoyle.

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In addition to these new Stone-devoted spots, you can also get our beer from carts and craft beer-centric stands located on Petco Park’s concourse leading to field level seating. It’s awesome to see a major San Diego sports venue embracing one of the things that has made our county the focus (and envy) of the rest of the nation. No matter the outcome of the game, nine innings spent watching the Friars now feels like #winning for sure.

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Top Chef in the House: Amanda Vs. The Arbolcots

We knew Amanda Baumgarten could cook, but once we caught a glimpse of one of her homebrew recipes, it was abundantly clear that her artisanal skills extended beyond the kitchen and into the brewing arena. A former cheftestant on Bravo TV’s wildly popular competition show Top Chef, the talented toque recently opened a thriving gastropub called Waypoint Public in San Diego’s North Park neighborhood. Despite being in one of the most craft beer-centric parts of the city (the community is also home to Toronado San Diego, Tiger! Tiger! Tavern, Mike Hess Brewing Company, Thorn St. Brewery and lots more), her restaurant is known for having one of the best beer selections in town. That clout rose even more this summer when Baumgarten was able to add a beer of her own devising to the tap list—Amanda Vs. The Arbolcots.

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Barrel Aging Part II: Original Wine & Spirit Flavors

Earlier this year, we solicited questions from our fans about our barrel-aging program, then funneled all of those queries, like fine imperial stout into barrels, to our Research and Small Batch Manager Steve Gonzalez. Steve is in charge of our barrels and has a storied vocational lineage that includes many years spent at Sierra Nevada Brewing Company and E&J Gallo Winery. Basically, he knows everything. (He’s not a self-proclaimed know-it-all, mind you…we’re the ones getting sublimely self-righteous on his behalf.) One of the many cool things about Steve is that he relishes the opportunity to share info about his specialized line of work. As such, he was happy to tackle our fans’ questions. He tackled so many, that we’re doling out his answers via a four-part series. This, the second installment, covers inquiries about wine and spirit flavors that are trapped in the barrels we use and ultimately lend flavor to the beers we age in those oak vessels.

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Crank It Up: Kyle Hollingsworth / Keri Kelli / Stone Collective Distortion IPA

Our new double India pale ale, Kyle Hollingsworth / Keri Kelli / Stone Collective Distortion IPA recently wrapped up a whirlwind, coast-to-coast pre-release tour. Considering this fruity and pleasantly earthy brew’s rock star status, it seemed fitting to afford it the touring band treatment its co-creators are used to. That duo consists of The String Cheese Incident keyboardist Kyle Hollingsworth and guitarist Keri Kelli of Alice Cooper and Skid Row fame. Together, like savants providing a reliable backbeat for a most magnificent jam session, the duo guided us toward the recipe for this neo-traditional beer. The hop bill consists of Calypso, Comet and Nugget hops, given staccato-esque punctuation thanks to healthy dry-hopping with Vic’s Secret, a recently introduced hop from Australia. But anybody can come up with an out-there (or Down Under) assemblage of hops. What turns this already blaring imperial IPA up to 11 is spicing from coriander seeds and—a first for us—elderberries. It’s unlike any IPA we’ve ever made…and we’ve made a lot of IPAs!

Spicing Up Spring: Stone Smoked Porter w/Chipotle Pepper

Most of our fans are under the impression Stone Smoked Porter w/Chipotle Peppers debuted in 2012. There’s good reason for this. In May of that year, we launched a website, announcing the existence of that beer along with its cousin, Stone Smoked Porter w/Vanilla Bean. This coincided with our national launch of both beers, but as those whose fanatic-level knowledge of our humble brewing company know, both beers came into being years before, though their impetuses were quite different. The epiphany for the bean-bolstered brew came when one of our small batch brewers plopped a healthy scoop of vanilla ice cream into a pint of Stone Smoked Porter, while the smoked jalapeño-infused version was presented as an alternative to thin, fizzy, low-flavor macro-lagers offered around Cinco de Mayo.

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Taste Bud: Meet Our New Chef

It took us years (yep, plural, as in more than two 365-day spans) to open San Diego’s largest operating restaurant in the city’s Liberty Station community. Because of that site’s historic status—the mixed-use development was built on the former Naval Training Center campus, which was formerly the largest U.S. Navy training site on the West Coast—there were many considerations that needed to be taken to maintain the integrity of the structure we took over, especially since we were installing a kitchen and seating for more than 600 diners at a time, but also a 10-barrel brewhouse with a 60-barrel capacity cellar. We put a lot of thought into every single detail at Stone Brewing World Bistro & Gardens – Liberty Station, and that goes double (if not triple or quadruple…this is starting to sound like a run-down of Trappist ale styles) for the food. We knew we’d need a special talent—someone bold, determined and committed—and that’s just what we found in our Executive Chef Thomas Connolly. liberty-tom-connelly-3

#PairedWith: Stone Saison

Few, if any beer styles offer such a wide-ranging array of flavors as saison. Alternately referred to as “farmhouse ales” for the French and Belgian rural structures in which the style originated, no two taste the same, and therein lies the glory of the saison. Anything goes…and we like that! Tangy, earthy, peppery, herbaceous, floral, spicy and fruity are among the numerous descriptors that can accompany this rangy beer style. So, when conceptualizing our new Stone Saison, we were essentially able to go in any direction we wanted. It seemed only right to bottle up a Belgian-style beer that, while different from most of the incredibly hoppy offerings we’re known for, clearly embodied who we are; something 100% Stone! It was a tall order, but one sip is all it’ll take to show fans why we think we came through with flying colors.

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Barrel Aging, Part I: Oak Flavors

Over the past few years, we’ve gone from dabbling in the oaken arts to a full on wood obsession, stocking up on oak vessels of virgin, French and American heritage, tinged with everything from red and white vino to fortified wines and spirits. The latter have included just about every brand of fire water the mind can conjure. The results of our wide ranging barrel experiments have siphoned out to the beer-drinking public primarily via our Quingenti Millilitre line of brews, and have been well received by our fans (and us) thanks to an incredible depth of flavor that wouldn’t be possible without the woody, charred, vanilla and other flavor nuances imparted by the aging receptacles. Stone and our fans are so enamored with our barrel-aging program that, over the course of 2014, we’re sharing a four-part blog post series taking questions posed by curious Stone fans and including answers from our master of barrels, Research & Small Batch Manager Steve Gonzalez. For this, the first part of that series, he is tackling queries having to do with the imparting of oak flavors. Sit back, relax (enjoy a fine barrel-aged brew if you have one handy) and be prepared to have some serious knowledge dropped.

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The Next Step: Stone Enjoy By 04.20.14 IPA

We, like many hopheads, are immensely bullish on the incredible flavor and intense citrusy, bitter impact provided by our ultra-fresh Stone Enjoy By IPA. But believe it or not, for us, it isn’t just about the beer. Yes, given the massive outpouring of affection for this West Coast double IPA, that last statement sounds kind of odd, but it’s true. Stone Enjoy By IPA was forged with greater intentions than mere satiation. It was designed to convey the importance, nay, the necessity of drinking hoppy beer when it’s fresh. We overtly stamp each batch with a 35-day Enjoy By date, and when that day comes up on the calendar, this beer should be out of your fridge and off retailers’ shelves. Drinking it beyond the date printed on that evergreen bottle simply won’t provide the same, vivid experience. But we went far beyond the bottle, communicating the facts on freshness via our Stone Enjoy By IPA website and our social media channels. It was a worthwhile endeavor, and much of that was thanks to you. Through social conversations online and over pints of this beer, many who had no idea how important beer freshness was have been converted, thus improving their quality of life and craft beer enjoyment forever. For those of you who helped increase the reach of that lesson, we thank you and are excited to share the steps we’ve taken to further broaden the reach of this important message and share in the many splendors of Stone Enjoy By IPA.

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