Today, we released upon this nation a beer with the most challenging name in the history of our 18-years-young operation. That’s saying a lot considering we’re the craft brewers who brought you such multi-syllabic wonders as Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout, Stone Mixtape Ale vol.9 – Goats in the VIP Room Blend, The Bruery/Elysian/Stone La Citrueille Celeste De Citracado and, of course, Stone Suitable For Cave Aging – An Imperial Smoked Porter Tribute to Danny Williams. Just rolls off the tongue, doesn’t it? Of course, odd nomenclature is the rule of thumb for the Stochasticity Project, which, since its debut earlier this year, has yielded ales called Varna Necropolis and Quadrotriticale. Before unleashing this new moniker on you, perhaps its best to go back a step and examine a term that’s both plenty perplexing and worth taking a look at—Stochasticity.
Picture it…a room full of thirsty beer bloggers, media and industry types seated at tables with tasting glasses. It can be daunting to pour beers for such a discerning crowd—especially one with plenty of dump buckets at their disposal. But that was the mission at hand during a session of the 2014 Beer Bloggers Conference, during which representatives from a number of quality craft breweries (including our friends at The Lost Abbey and Firestone Walker Brewing Company) sought to wow these 150-plus beer enthusiasts with their latest creations. Now, we weren’t nervous. We’re Stone. We save jitters and anxiety for others. We had total faith in what we had to offer, but even so, found ourselves pleasantly surprised with the incredible reception our beer was afforded as well as the myriad compliments it earned. Like us, these people have devoted their entire lives to beer, so to be lauded with kudos and positive reviews was high praise, indeed. Today, that beer, Chris Banker/Stone/Insurgente Xocoveza Mocha Stout, begins showing up on store shelves and draft accounts across the country.
We pride ourselves on being unpredictable, but we’re able to be honest with ourselves and say that, when it comes to our annual anniversary beer releases, fans know what to expect—something extremely hoppy! And most years, that means an over-the-top India pale ale. Ten out of the 17 anniversary beers we’ve produced to-date have been IPAs, including the past four consecutive years. So, it should come as no surprise that this year, our milestone-celebrating beer is another IPA. But, much as we’ve refused to be completely predictable with our anniversary IPAs (the past four years have featured an imperial British-style IPA, double black IPA, lemon verbena-infused imperial rye IPA, and 100% German-hopped double IPA), 2014’s commemorative hop monster is extremely original. In fact, we’re billing Stone 18th Anniversary IPA as the “hoppiest golden-brown IPA on Earth!” (Yes, that’s our subtle brand of sarcasm you’re picking up there!)
When we debuted Stone Saison, we did more than introduce our unique spin on a Belgian-style ale. We also ushered in a new age that allows our fans to get involved with discovering the best-suited edible vehicles for maximum enjoyment of our beers, all thanks to a hashtag—#PairedWith. When Stone Saison came out, we provided a quartet of recipes constructed to pair perfectly with the beer, so fans could prepare them and experience food-and-beer symbiosis for themselves. But we also asked fans to experiment with dishes and ingredients they thought would go well with Stone Saison and share their most successful pairings on Facebook, Twitter, Instagram and Pinterest using #PairedWith. It was fun, educational and, at times, even surprising, and lots of people from beer- and food-bloggers to everyday craft beer nuts, got involved. So, we’re moving forward with our #PairedWith initiative, this time with a beer that’s completely different but amazingly well-suited for sidling up beside a variety of dishes, both savory and sweet—our new Stone Coffee Milk Stout.
We can see the headlines now: Stone makes another IPA! The world is shocked at such a divergence from a company that hardly ever explores hoppy beer styles. Yes, that’s sarcasm! Obviously, no one will be shocked to discover we’re making yet another aggressive IPA. We’ve never tried to hide our lust for hops. Heck, we freely fly our hophead flag. But we’re sure the question will arise. Stone has already made a bunch of IPAs, so why make another. Isn’t the already lupulin-obsessed market saturated with hoppy beers? And who says the world needs another IPA, anyway? We do!
By now, many are familiar with our newest brewing foray, the Stone Stochasticity Project. But even two brews in, you may not be familiar with the term “stochastic,” especially in the context of brewing. The definition of stochasticity is wordy and probably only truly makes sense if you’ve studied Probability Theory in depth (Hitchhiker’s Guide to the Galaxy doesn’t count—that’s Improbability Theory), but even our one-track minds picked up on the potential and complexity of this idea. In layman’s terms, stochastic is a non-deterministic, or random, state. So, why not just say that? For one, the scientific background would be lost, and random just doesn’t have the same ring as Stochasticity, nor all the connotation. Two, the Stone Stochasticity Project is much more than just brewing beer. It involves delving beyond what most people think about beyond beer’s four main ingredients. So where does that leave us in our ever-evolving quest for good craft beer? Right at the newest member of this series, Stone Stochasticity Project Quadrotriticale, a beer that holds up to the stochastic and technical nature of this venture.
Our new double India pale ale, Kyle Hollingsworth / Keri Kelli / Stone Collective Distortion IPA recently wrapped up a whirlwind, coast-to-coast pre-release tour. Considering this fruity and pleasantly earthy brew’s rock star status, it seemed fitting to afford it the touring band treatment its co-creators are used to. That duo consists of The String Cheese Incident keyboardist Kyle Hollingsworth and guitarist Keri Kelli of Alice Cooper and Skid Row fame. Together, like savants providing a reliable backbeat for a most magnificent jam session, the duo guided us toward the recipe for this neo-traditional beer. The hop bill consists of Calypso, Comet and Nugget hops, given staccato-esque punctuation thanks to healthy dry-hopping with Vic’s Secret, a recently introduced hop from Australia. But anybody can come up with an out-there (or Down Under) assemblage of hops. What turns this already blaring imperial IPA up to 11 is spicing from coriander seeds and—a first for us—elderberries. It’s unlike any IPA we’ve ever made…and we’ve made a lot of IPAs!
Most of our fans are under the impression Stone Smoked Porter w/Chipotle Peppers debuted in 2012. There’s good reason for this. In May of that year, we launched a website, announcing the existence of that beer along with its cousin, Stone Smoked Porter w/Vanilla Bean. This coincided with our national launch of both beers, but as those whose fanatic-level knowledge of our humble brewing company know, both beers came into being years before, though their impetuses were quite different. The epiphany for the bean-bolstered brew came when one of our small batch brewers plopped a healthy scoop of vanilla ice cream into a pint of Stone Smoked Porter, while the smoked jalapeño-infused version was presented as an alternative to thin, fizzy, low-flavor macro-lagers offered around Cinco de Mayo.
Few, if any beer styles offer such a wide-ranging array of flavors as saison. Alternately referred to as “farmhouse ales” for the French and Belgian rural structures in which the style originated, no two taste the same, and therein lies the glory of the saison. Anything goes…and we like that! Tangy, earthy, peppery, herbaceous, floral, spicy and fruity are among the numerous descriptors that can accompany this rangy beer style. So, when conceptualizing our new Stone Saison, we were essentially able to go in any direction we wanted. It seemed only right to bottle up a Belgian-style beer that, while different from most of the incredibly hoppy offerings we’re known for, clearly embodied who we are; something 100% Stone! It was a tall order, but one sip is all it’ll take to show fans why we think we came through with flying colors.
We, like many hopheads, are immensely bullish on the incredible flavor and intense citrusy, bitter impact provided by our ultra-fresh Stone Enjoy By IPA. But believe it or not, for us, it isn’t just about the beer. Yes, given the massive outpouring of affection for this West Coast double IPA, that last statement sounds kind of odd, but it’s true. Stone Enjoy By IPA was forged with greater intentions than mere satiation. It was designed to convey the importance, nay, the necessity of drinking hoppy beer when it’s fresh. We overtly stamp each batch with a 35-day Enjoy By date, and when that day comes up on the calendar, this beer should be out of your fridge and off retailers’ shelves. Drinking it beyond the date printed on that evergreen bottle simply won’t provide the same, vivid experience. But we went far beyond the bottle, communicating the facts on freshness via our Stone Enjoy By IPA website and our social media channels. It was a worthwhile endeavor, and much of that was thanks to you. Through social conversations online and over pints of this beer, many who had no idea how important beer freshness was have been converted, thus improving their quality of life and craft beer enjoyment forever. For those of you who helped increase the reach of that lesson, we thank you and are excited to share the steps we’ve taken to further broaden the reach of this important message and share in the many splendors of Stone Enjoy By IPA.