San Diego Beer Week is Coming November 6-15

Matt Steele
This month’s issue of Men’s Journal names San Diego the “beer capital of the U.S.” We San Diegans have been saying that for years, but it’s nice to see other slightly less biased sources come to the same conclusion. And the folks over at Men’s Journal aren’t the only ones praising San Diego as a barley and hops mecca. Food & Wine Magazine calls San Diego County “one of the most dynamic beer scenes in America and arguably the world,” and Sunset Magazine says “…when it comes to beer, all roads lead to San Diego.” While there are countless craft beer innovators in the great state of California and the entire nation, we agree that our little palm tree-bedizened county has earned a special place in the craft beer movement. That’s why we, along with our San Diego craft beer brethren, decided to start San Diego Beer Week.
San Diego Beer WeekSan Diego Beer Week (SDBW) is a ten-day, county-wide festival from November 6-15th. We’ll be hosting special events here at Stone every day during SDBW, and our own “Grandfather of Beer Geeks” and infamous beer hoarder, Dr. Bill, has put together a phenomenal lineup of events so far. More will be announced in the coming weeks, but check out what’s planned so far:

Nov. 6 – Ten Year Lineup of Stone Imperial Russian Stout
Nov. 7 –
Incredibly awesome party yet to be announced
Nov. 8 – Ultimate Beer & Chocolate Pairing
Nov. 9 – The Tomme Arthur Experience
Nov. 10 – Allagash/Russian River “Dual Not Duel” Beer Dinner with Vinnie Cilurzo & Rob Tod
Nov. 11 – Patrick Rue of The Bruery Meet the Brewer Night
Nov. 11 – Beer U: Craft Beer Appreciation w/special guest Patrick Rue
Nov. 12 –
Wild and crazy bash still to be determined
Nov. 13 –
Kick-ass event still in the works
Nov. 14 –
Craft beer blowout yet to be finalized
Nov. 15 – Belgian Beer & Cheese Pairing

We’re not the only ones pulling out all the stops. Our craft beer compatriots are all upping the ante to ensure that SDBW is crammed full of spectacular events that will make even the most seasoned beer geeks squeal with joy. Stay tuned as more events take shape, and be sure to check the SDBW website for new developments and an ever-growing schedule of events.

The man behind our SDBW events, Dr. Bill

The man behind our SDBW events, Dr. Bill

With all the extraordinary brewing talent and craft beer fanaticism in this town, SDBW is destined to be one of the best beer weeks around. Sound a little too Arrogant for our first time? Well, San Diego didn’t rise to craft beer prominence by remaining meekly and humbly in the background.

Quite the opposite.

-Matt Steele

The Big Green Blog Post


When I was a kid, my mom had an old green Volkswagen bus, you know, similar to the one in Scooby-Doo; the iconic hippie-mobile. At the time I was really embarrassed by my mother’s eccentric taste in automobiles, but looking back it made perfect sense. The beads in her hair, the penchant for woodworking, and the green VW bus all pointed to one thing—she was a TOTAL hippie. Naturally, hippies were the first thing that came to my mind when I saw The Big Green Bus pull into our parking lot here at Stone on Wednesday afternoon, leaving a pungent aroma of hash browns in its wake.

The Big Green Bus

The Big Green Bus

The Big Green Bus is a full-size bus (1989 MCI Motorcoach, to be exact) remodeled by 15 Dartmouth students to be as sustainable and energy efficient as possible. The students are taking their green labor of love on a summer-long cross-country tour to raise awareness about sustainability and energy-efficient practices. And it smells like hash browns because it runs on 100% recycled vegetable oil, not because the students have a deep affinity for breakfast fare.

At first glance, The Big Green Bus looks like a glorified version of my mom’s old green VW bus, but that couldn’t be father from the truth. “We spend a lot of time convincing people that we’re not gross-smelling hippies,” said one student, “most of us showered this morning.” The Big Green Bus is much more than a meagerly-funded flower-child mobile with wicked green graphics. Along with running on biodiesel, the bus is also a mobile showcase of environmental conservation. Everything inside, from the low-energy plasma TV to the recycled bamboo flooring, is the epitome of energy efficiency.

Anna, a Dartmouth sophomore from the Big Green Bus, being interviewed for the local news. The Big Green Bus is greeted by cameras wherever they go.

Anna, a Dartmouth sophomore from the Big Green Bus, spreading her message on the local news. The Big Green Bus is greeted by cameras wherever they go.

If a summer-long tour on The Big Green Bus sounds like a great time, think again. These kids work hard. According to Kerry, it’s about 90% work and 10% play. Not exactly your quintessential summer of love. Everywhere the students go they’re greeted by news cameras and general media hubbub, and Stone was no exception. Escondido Mayor Lori Pfeiler, the folks at the California Center for Sustainable Energy, and a bevy of local media joined us in welcoming them to Stone on Wednesday afternoon.

So why did they come to Stone? Because they were hungry, of course (I guess word got out that our Bistro serves locally-grown, organic food). They also enjoyed a tour of the brewery and learned a bit about our solar array and our other efforts to operate sustainably. But most importantly, they came to fill up their tank with our Bistro’s used vegetable oil—the same stuff that our Lead Brewer John Egan uses to power his truck.

Mayor Lori Pfeiler and the folks from the California Center for Sustainable Energy joined us in welcoming the hard-working crew of 15 Dartmouth students

Mayor Lori Pfeiler and the folks from the California Center for Sustainable Energy joined us in welcoming the 15 hard-working Dartmouth students.

We’re stoked The Big Green Bus chose to stop and share a part of their journey with us, and we’re glad we could help spread their message. If you spy a lumbering green bus speeding down the highway smelling like Sunday brunch at iHop, give those hard-working Dartmouth students a honk in support. They deserve it.

-Matt Steele

Beer Wars!


If you keep your finger on the pulse of the craft beer industry, then you may have caught wind that the upcoming documentary, Beer Wars, will be simulcast live from Royce Hall on UCLA’s campus to 440 theaters across America on April 16th. If you haven’t seen the trailer yet, check it out below. Also take a peek at a short clip from the documentary featuring our co-founder & CEO, Greg Koch, waxing poetic about our early history, our philosophy and our approach to the idea of “competition.” As part of the simulcast, Ben Stein will moderate a live panel discussion immediately after the movie with some of the leading independent brewers and experts from the film, including Todd Alstrom, Sam Calagione, Charlie Papazian, and  our very own Greg Koch.


Beer Wars Movie Trailer from Beer Wars on Vimeo.

We’re getting a Team Stone bus together to take a trip up to UCLA for the simulcast, and we’d love for you to join us. Unfortunately, we can’t take you with us on the Team Stone bus, so you’ll have to find a way to get there yourself (Note: parking at UCLA), but we’ll hook you up with the admission. If you want in, go here and RSVP. Due to limited capacity at the theater, not everyone will make it on our list. Reservations are first come first serve, so RSVP ASAP! You must be at Royce Hall by 4:30pm. Doors close at 4:45pm, so don’t be late!


Beer Wars Movie: Compatriots Clip from Beer Wars on Vimeo.

If you can’t join us in LA, you’ll have plenty of other screening options across the country. Check your local theaters and the Fathom Events website for official screening locations. San Diego beer fans will have three options: AMC Mission Valley 20, Regal Horton Plaza San Diego, and Regal Mira Mesa 18 with IMAX. Remember, all screenings will be broadcast live on April 16th, but be sure to check with your local theater for actual times.

We’re brimming with anticipation for this monumental one-time beer event, and we hope you’ll catch the simulcast on April 16th. Cheers!

-Matt Steele

Big Fat Cans and Helping Hands

Mike Palmer
Each year we put out the word to “Drag your big fat cans over to Stone!” for our annual collection for the North County Food Bank. This time we had the fun idea to give a little incentive for your good deeds: If you manage to fill the food collection bucket to the top, we pull out a rare keg from our archive for growler fills. We put out the word right before Thanksgiving, and the response has been phenomenal. In particular, today has been astonishing.

Between Team Stone and Stone Fans, we filled three big buckets past the top as of last week. The third bucket was sitting in the hall of our offices spilling over on the floor this morning with the fourth bucket barely filled in the Stone Company Store. Matt Steele called the good folks at the North County Food Bank to come and pick up the third bucket, and they were excited by the “beautiful!” news. Well, they’ll get the sweet surprise of having to lug away twice what they were expecting! That’s right, over the past six hours Stone Fans filled the fourth bucket, which means Erick Gordon in the store just put on a keg of Alesmith/Mikkeller/Stone Belgian Style Triple Ale.

This is by far the best turn out we’ve had from any year, and I’m excited to see how much we’ll have collected by New Year’s Day. I’m always moved by the show of support we get from our charity fund raisers and even in these troubled times your goodwill (clearly illustrated by the food buckets) is overflowing.

Cheers to all you folks for showing what a great bunch of Beer-Drinking-Humanitarians we all are. So keep dragging your big fat cans over to Stone, and have a Merry Christmas!

-Mike Palmer