A Call for Online Civility

 

 

 

In addition to the obvious mission of fighting to make exceptional beer available to the people and freeing shelf space from the white knuckled “Me me me!” grip of the industrialized fizzy yellow facsimile of beer in the process, I’ve always strived to leverage my position to make positive changes within the craft beer culture.

Some know me to be fairly vocal, and yes, even a bit disruptive at times. To that, I say, “Thanks for noticing. I’ll take those as compliments.” In my opinion, it’s the responsibility of people in craft brewing to be stewards of our industry and help move things in the right direction—by sheer force of will if necessary. (It’s taken a lot more than great beer to get our industry this far. If not, all us craft beer guys would have turned totally fat and lazy by now.) Truth be told, there continues to be room for craft breweries to improve our collective efforts and keep this wonderful thing we love called “craft beer” going.

But to put the onus solely on those in the business of making beer would be short-sighted. There’s also a lot beer fans can do to keep craft something we can all enjoy and be both proud of and excited about. Quite often it can all come down to acceptance, civility, understanding and, dare I say it, basic courtesy. The beautiful thing is that, even with diverse opinions and perspectives, this civility is not only possible, but bonus, our industry flourishes best when civility is a leading attribute.
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The w00tstout Artistic Trifecta

Bottle art is serious business at Stone. Great beer without great packaging would be like presenting filet mignon and lobster on a trashcan lid. Fortunately, we have incredible artists on our team, plus writers (and a CEO) to pen short novels on the backs of our bottles, all of whom are Worthy of the beers whose virtues they promote. These individuals are more than capable, but when it came time to develop designs for a beer released in connection with celebrities and around the same time as San Diego’s annual Comic-ConDrew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout—we decided to go above and beyond, crafting three unique bottles that have become collector’s items among beer fans, thanks to three gifted and diverse artists.

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What the w00t?: Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout

In a March post on the Stone Blog, we shared the news that three unlikely collaborators would embark on a brewing odyssey on our system. That trio was comprised of actor and champion of proud geekery Wil Wheaton, creator of the alternative news website Fark.com Drew Curtis, and our own CEO and Co-founder Greg Koch (admittedly, he bleeds Arrogant Bastard Ale, but seldom mashes in). Back then, the beer they would brew was still a mystery, but with that flavorful concoction now bottled and debuting on store shelves July 15, we’re ready to tell you all about Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout!


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Stone Farms’ Solid Roots Exposed

In 2010, we caught wind that a vital business in our hometown of Escondido, California was in a world of hurt. That struggling institution was a 19-acre farm called La Milpa Organica from which we sourced some of the ingredients used to craft our pan-global cuisine at Stone Brewing World Bistro & Gardens – Escondido. Despite valiant efforts and a ton of elbow grease, La Milpa Organica went out of business by year’s end. As supporters of the farm-to-table movement and proud advocates for our corner of the world, we took advantage of the fact that we had the resources to do something to keep a center for organic farming in Escondido alive. So, rather than bemoan the loss of something good, in March of 2011, we went outside our craft beer box, took over the farmland, then proceeded to stand there, pitchforks in hand a la American Gothic with an OK-now-what look on our faces. Such was the beginning of life on Stone Farms.


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Stone RuinTen IPA…You’re Welcome (Again!)

Stone Ruination Tenth Anniversary IPA—the mere mention of these five words (well, four words and an acronym, which technically equates to seven words) incites a Pavlovian brand of salivation among those who quest for maximum hoppage. We know this, not only because last year’s decadal release of this amped-up tribute to our double India pale ale, Stone Ruination IPA, gave us cause to wear bibs at work, but because Stone Ruination Tenth Anniversary IPA was so openly and vocally beloved by our fan base, that they requested—check that, demanded—it be brought back on an annual basis. We love our fans. We love hops. So, we listened to the former, secured a boatload of the latter, and now submit for the approval of slobbering masses throughout the country, Stone RuinTen IPA.


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Wring Around the Brewhouse: Stone Ruination IPA

We’ll be the first to agree that brewing is an art, but as anyone who’s ever tried to scale up a recipe or dial in ABV for consistency knows, it’s also a science. As exemplified by the consistency of our beers, our brewers have the smarts to turn out well-engineered ales. That said, whenever we can, we like to keep the math as simple as possible. Take, for instance, one of our most popular beers, Stone Ruination IPA. That hop-heavy double India pale ale is a result of a basic mathematical equation—one-times-two—and proof that sometimes in life, there’s no need to overcomplicate things. When in doubt, just max it out!


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Give Us Liberty (& Give Us Beer)!: Stone Brewing World Bistro & Gardens – Liberty Station

They say good things come to those who wait. Fermentation has proven this true for us time and time again; however, we are, at our core, pretty darn impatient. We have grand aspirations and want to push the craft beer envelope by providing new ways for people to experience hand-crafted ales and lagers. Grand aspirations require grand gestures. Grand gestures take grand effort. Grand effort mandates a boatload of time, and that equates to a whole lot of waiting for our grand aspirations to be forged into reality. Never has this been truer than in the case of construction of our second farm-to-table restaurant, Stone Brewing World Bistro & Gardens – Liberty Station. It took us years to take it from the grand aspiration phase to the tangible and absolutely magnificent (if we do say so ourselves, and we just did) brick-and-mortar bastion of good beer and quality cuisine it’s become. The waiting was the hardest part, but, once again, it was all worth it. Stone Brewing World Bistro & Gardens – Liberty Station is open for business and Worthy all of the hard work it took to get it to that point. Allow us to show you around…

The main dining room at Stone Brewing World Bistro & Gardens - Liberty Station

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A Case of What If: Stone Cali-Belgique IPA

While we hold true to time-honored traditional brewing processes, we’re anything but conformists. Ours is a brewery where, rather than blindly adhering to methods and styles simply because “that’s the way it’s been done for hundreds of years,” we make a practice of regularly taking a step back, clearing our minds of all we know and contemplating simple but essential queries like “why not?” and “what if?” Our beers are founded on the logic gained from centuries’ worth of brewmasters who mashed in ahead of us, but their true flavor and character is a result of our inquisitive, experimental nature. A poignant example of this is presented in our Belgian-style India pale ale, Stone Cali-Belgique IPA.


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Beer, Baseball & Patriotism: Operation Homefront IPA

Craft beer is life here at Stone. In the best cases, however, our beer has the ability to make positive impacts on the lives of others. Such is the case with one of the first beers brewed up on our brand new ten-barrel brewhouse at our equally new second farm-to-table restaurant, Stone Brewing World Bistro & Gardens – Liberty Station: Operation Homefront IPA. Liberty Station Brewing Manager Kris Ketcham joined the ranks of several brewers across the country to craft this beer for Operation Homefront, a non-profit organization supporting and bettering the lives of U.S. Military families, as part of their Hops For Heroes initiative. That program was supported not only by American craft breweries including Left Hand Brewing Company, Cigar City Brewing and 21st Amendment Brewery, but also Major League Baseball and Louisville Slugger, making for a great example of strength in numbers being channeled into making a big difference through great beer and even better intentions.

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