We can see the headlines now: Stone makes another IPA! The world is shocked at such a divergence from a company that hardly ever explores hoppy beer styles. Yes, that’s sarcasm! Obviously, no one will be shocked to discover we’re making yet another aggressive IPA. We’ve never tried to hide our lust for hops. Heck, we freely fly our hophead flag. But we’re sure the question will arise. Stone has already made a bunch of IPAs, so why make another. Isn’t the already lupulin-obsessed market saturated with hoppy beers? And who says the world needs another IPA, anyway? We do!
Earlier this year, we announced the winners of the inaugural edition of our annual company brewing competition, The Stone Spotlight Series. Taking first place for a black rye Kölsch-style brew our fans came to know as Spröcketbier (there’s still a bit of this delicious beer out there, so consult the Stone Beer Finder to get a taste) was Team Spröcket—QA Supervisor Rick Blankemeier and Warehouse Supervisor Robbie Chandler. This big win allowed the duo not only to brew this spicy, refreshing beer on Stone’s full-sized system and have it distributed nationally, but also to on tour with the beer, visiting a number of beery locations throughout the country. The following is Blankemeier’s account of what he calls a “thrilling adventure,” one in which he and Marshall met and shared many a pint with beer fans and brewers every bit as passionate as they are.
First Stop: Philly
The flight was way too early, but our spirits were high. Taking a couple of days off of work so we could fly to Philly to help sell our winning beer? You bet we were happy about that. Don’t get me wrong. I love my job, but it’s fun to switch up the routine every now and again. This would be the first visit to Philly for me and Robbie, so we were excited to see what the City of Brotherly Love was all about (and maybe gain some insight on why they booed Santa).
After a six-hour direct flight (thanks Stone!), Stone Sales Rep, Lee Marren, was there to pick us up and put us through our paces. We knew Lee sells Stone beer in the Philly area, but what they neglected to tell us was that he is a cyborg intent on working us tirelessly the whole time we were there. Though Lee was hesitant that it’s taboo for a local to be within a certain radius of touristy spots, he started by taking us to Pat’s King of Steaks for some grub. The cheesesteak (whiz wit) was good, but even better was the show that Pat himself put on by yelling at some customers that nearly forgot their sandwich, and yelling at one of his line cooks for making two of the same sandwich and delaying the process by (gasp) 10 seconds. Another thing I learned about Philadelphians is that yelling at people who wronged you–however slight–is highly encouraged. I was raised in suburban Colorado, where that’s not a regional custom, so, as you can imagine, this was quite an experience for me.
It’s easy to look at craft beer as some sort of underground club, with all of the secret passwords (Reinheitsgebot?) and acronyms (IBU, OG and CO2 to name a few). Plus, you know some particularly beer geeky bottle-shares must have unique and complicated (if not completely dorky) handshakes. But once you get into the world of beer, it isn’t so intimidating. The hardest part is becoming aware that the world of craft beer exists at all. Having a guide already privy to the lingo, hot spots and best brews makes things a lot easier. Nearly every craft beer fan has a good-hearted shepherd to thank for taking the time to expose them to something better, and we want to recognize these people for the good they do. To put it simply, by selflessly guiding people toward the promised land, they make the world a better place. That’s why we’re asking you to take a moment to call them out for their good deeds on social media. Go online and tell us who showed you the light by telling your story and tagging them on Facebook or calling them out on Twitter using #craftbeershepherd. When doing so, take a second and ponder where you would you be without them—perhaps falling for gimmicks like Vortex bottles, black crowns, crafty branding and subsisting solely on American adjunct-laced swill. Praise be to the #craftbeersheperd!
By now, many are familiar with our newest brewing foray, the Stone Stochasticity Project. But even two brews in, you may not be familiar with the term “stochastic,” especially in the context of brewing. The definition of stochasticity is wordy and probably only truly makes sense if you’ve studied Probability Theory in depth (Hitchhiker’s Guide to the Galaxy doesn’t count—that’s Improbability Theory), but even our one-track minds picked up on the potential and complexity of this idea. In layman’s terms, stochastic is a non-deterministic, or random, state. So, why not just say that? For one, the scientific background would be lost, and random just doesn’t have the same ring as Stochasticity, nor all the connotation. Two, the Stone Stochasticity Project is much more than just brewing beer. It involves delving beyond what most people think about beyond beer’s four main ingredients. So where does that leave us in our ever-evolving quest for good craft beer? Right at the newest member of this series, Stone Stochasticity Project Quadrotriticale, a beer that holds up to the stochastic and technical nature of this venture.
We knew Amanda Baumgarten could cook, but once we caught a glimpse of one of her homebrew recipes, it was abundantly clear that her artisanal skills extended beyond the kitchen and into the brewing arena. A former cheftestant on Bravo TV’s wildly popular competition show Top Chef, the talented toque recently opened a thriving gastropub called Waypoint Public in San Diego’s North Park neighborhood. Despite being in one of the most craft beer-centric parts of the city (the community is also home to Toronado San Diego, Tiger! Tiger! Tavern, Mike Hess Brewing Company, Thorn St. Brewery and lots more), her restaurant is known for having one of the best beer selections in town. That clout rose even more this summer when Baumgarten was able to add a beer of her own devising to the tap list—Amanda Vs. The Arbolcots.
Earlier this year, we solicited questions from our fans about our barrel-aging program, then funneled all of those queries, like fine imperial stout into barrels, to our Research and Small Batch Manager Steve Gonzalez. Steve is in charge of our barrels and has a storied vocational lineage that includes many years spent at Sierra Nevada Brewing Company and E&J Gallo Winery. Basically, he knows everything. (He’s not a self-proclaimed know-it-all, mind you…we’re the ones getting sublimely self-righteous on his behalf.) One of the many cool things about Steve is that he relishes the opportunity to share info about his specialized line of work. As such, he was happy to tackle our fans’ questions. He tackled so many, that we’re doling out his answers via a four-part series. This, the second installment, covers inquiries about wine and spirit flavors that are trapped in the barrels we use and ultimately lend flavor to the beers we age in those oak vessels.
Our new double India pale ale, Kyle Hollingsworth / Keri Kelli / Stone Collective Distortion IPA recently wrapped up a whirlwind, coast-to-coast pre-release tour. Considering this fruity and pleasantly earthy brew’s rock star status, it seemed fitting to afford it the touring band treatment its co-creators are used to. That duo consists of The String Cheese Incident keyboardist Kyle Hollingsworth and guitarist Keri Kelli of Alice Cooper and Skid Row fame. Together, like savants providing a reliable backbeat for a most magnificent jam session, the duo guided us toward the recipe for this neo-traditional beer. The hop bill consists of Calypso, Comet and Nugget hops, given staccato-esque punctuation thanks to healthy dry-hopping with Vic’s Secret, a recently introduced hop from Australia. But anybody can come up with an out-there (or Down Under) assemblage of hops. What turns this already blaring imperial IPA up to 11 is spicing from coriander seeds and—a first for us—elderberries. It’s unlike any IPA we’ve ever made…and we’ve made a lot of IPAs!
Even in the exciting brewing industry, starting a new job is a little daunting. Like any job, all the new people and pre-established dynamics can be tough to get a grip on…and then there’s all the work that has to be done on top of that. But add in the hundreds of new people and 18 years of pre-established liquid lore and well-documented ideologies associated with Stone Brewing Co., and it makes for a few abdominal butterflies. Even coming from a smaller but plenty reputable brewing company (well, two, technically, having worked for two brands under one roof, Port Brewing Co. and The Lost Abbey), this was a formidable new career undertaking to say the least. Thank goodness for what may possibly be the best employee orientation in the world—or at least the brewing industry.
Most of our fans are under the impression Stone Smoked Porter w/Chipotle Peppers debuted in 2012. There’s good reason for this. In May of that year, we launched a website, announcing the existence of that beer along with its cousin, Stone Smoked Porter w/Vanilla Bean. This coincided with our national launch of both beers, but as those whose fanatic-level knowledge of our humble brewing company know, both beers came into being years before, though their impetuses were quite different. The epiphany for the bean-bolstered brew came when one of our small batch brewers plopped a healthy scoop of vanilla ice cream into a pint of Stone Smoked Porter, while the smoked jalapeño-infused version was presented as an alternative to thin, fizzy, low-flavor macro-lagers offered around Cinco de Mayo.
Acting as a refreshing wind in an industry formerly dominated by watery lagers, craft breweries quench imbibers’ thirsts while also fueling their minds and imaginations. A stroll through any Stone Brewing World Bistro & Gardens restaurant, Stone Company Store or even our flagship brewery, will turn up Stone-inspired artwork and aesthetic touches ingrained in those facilities’ architecture and design. While our signature style and imagination are highly visible to the public, for the most part, only members of Team Stone get to see the creative pieces designed for us by our fans, many of whom use Stone and our beer as their muses. Luckily for us, many of these artists gift us with their creations, allowing us to populate our venues with collections of fan-made art, ranging from sculptures to skateboards. We cherish their work and generosity, and are happy to share some of the fruits of their inventive labor with you here.