In addition to the guarantee of authenticity, a major benefit of wearing one’s emotions and opinions on their sleeves is that such individuals are ready at the drop of a hat—or the click of a camera’s “on” switch—to share their beliefs in a cogent and intelligent manner. Our CEO and Co-founder Greg Koch is never shy about sharing his views where quality and consumers are concerned. Recently, a camera crew from UCTV, the television faction of the University of California education system, engaged him unexpectedly at the debut of Bottled & Kegged, an exhibit at the San Diego History Center chronicling the rise of craft brewing in San Diego County. What resulted is the video below, which eloquently outlines GK’s passionate beliefs on what people should not only desire, but demand for themselves—something better, something with heart, something crafted to be the best.
Y’know… it seems like hops get a heck of a lot of attention for their delightfully flavorful contributions to our awesome beers. Rightly deserved, but there’s a little unsung hero that we feel is finally due some credit: our yeast strain.
To tell the truth, my favorite part of putting together our book—The Craft of Stone Brewing Co.: Liquid Lore, Epic Recipes, and Unabashed Arrogance—with Steve and Greg was getting the low-down on where the Stone yeast strain came from. You see, when a mommy and daddy yeast cell love each other very much… no, not really. (They don’t even get to have that much fun; yeast cells reproduce asexually through a process called budding… but I digress.) Our yeast’s ultimate origins were told to me by Steve, and I laughed my ass off when he told me the story. From the aforementioned book, I quoteth: