The American craft brewing industry is extremely cohesive, with businesses mirroring each other from the West Coast to the East Coast, North to South, Alaska to Hawaii. Even so, San Diego is very unique. With more than 100 brewhouses having opened throughout the county over the past 25 years, the question we hear most is about competition within the industry. It’s an understandable inquiry (imagine having 100 cheese-makers in one county…yeah, we’re looking at you, Wisconsin!), but it always makes San Diego brewers scratch their heads. For the most part, we really don’t see other breweries as competitors. To us, they are our comrades in the fight for the rise in awareness and availability of high-quality beer in a world dominated by macrobeer. That’s the great thing about artisanal industries like craft beer—just like us, our compatriots are working on bettering the craft, and each great new beer gives us, and other breweries opportunities and ideas. It’s a “collaboration not competition” mindset, a constant alliance and source of inspiration among our breweries. We’ll admit that it’s far from the norm for most industries, so one feels compelled to pose the question: How did such a unique business culture arise?
When a brewing company grows to a certain size, there’s the natural perception that, as said organization’s demand dictates the production of more and more beer, with heightened quantities comes lowered artisanship. Sadly, in the case of numerous big beer operations (we won’t name names—they…and likely you…know who they are already), this is true. But craft beer, by its very nature, is about inventiveness, creativity and…we’ll say it…FUN! Without those, what’s the point of getting into craft brewing in the first place? We don’t know the answer and, in to keep the ingenuity and enjoyability factors up at our brewery, we engaged in a year-long intra-company brewing competition that pitted single members of our brew staff and two-brewer teams against each other in a light-hearted yet extremely serious battle to see whose beer dream reigned supreme. That competition was dubbed the Stone Spotlight Series.
We at Stone count ourselves lucky to have so many fans of what we do and the beers we create. Most of those who’ve tagged along as we forge through this hop-studded journey have taken fandom to new heights. That level of devotion is something we don’t take lightly and work to reward by coming up with new beer recipes and getting those brews into our staunch supporters’ hands and pint glasses. As devotees keeping a watchful eye on us will attest, 2013 was a big year for new Stone brews. But even our most keyed-in fans were probably unaware of just how big. We say this, because after examining 12 months’ worth of brewing schedules, even our jaws dropped to the floor when we discovered that we had delivered 74 new beers outside our not-so-standard standard-issue brews this year. So, join us, won’t you, as we revisit them and other notable Stone happenings from the year that was.
Bottle art is serious business at Stone. Great beer without great packaging would be like presenting filet mignon and lobster on a trashcan lid. Fortunately, we have incredible artists on our team, plus writers (and a CEO) to pen short novels on the backs of our bottles, all of whom are Worthy of the beers whose virtues they promote. These individuals are more than capable, but when it came time to develop designs for a beer released in connection with celebrities and around the same time as San Diego’s annual Comic-Con—Drew Curtis/Wil Wheaton/Greg Koch Stone Farking Wheaton w00tstout—we decided to go above and beyond, crafting three unique bottles that have become collector’s items among beer fans, thanks to three gifted and diverse artists.