Looking Back (& Forward): Stone 18th Anniversary Celebration & Invitational Beer Festival

We put in a full year of planning, effort and beer wrangling to make the annual Stone Anniversary Celebration & Invitational Beer Festival the best and biggest it can be. Considering it’s the largest annual beer fest on the West Coast, we’re inclined to believe we do a hell of a job. We just wish it didn’t go by so quick. In less than 24 hours, we blow through 364 days’ worth of work and just about as many (but even more) kegs! Take, for instance, this year. Over 50 breweries from around the country showed up and brought 187 beers. And that’s all in addition to the 50 Stone beers we busted out to celebrate 18 years in the craft brewing biz! It was the kind of fete we wished every fan that helped us get to this ripe (young?) age could have participated in. But alas, even with nearly 8,000 tickets sold (and more than a quarter million dollars raised for charity, thank you very much), some will only experience this special day via this blog post. So, we’re going to go as in depth as possible so those who couldn’t make it know what to expect when they hopefully come out next year, and those who did join us can have fun reliving the Stone 18th Anniversary Celebration & Invitational Beer Festival.

The crowd for the first session began building outside the festival gates at California State University, San Marcos (CSUSM) around 10 a.m. Thirty minutes later, that already sizeable mass had doubled. That was when we wisely opened the gates before chants of beer depravation began and people broke out their pitchforks. The space we had taken over this year was much bigger than last year thanks to recent expansions on the CSUSM campus. Sprawling across three levels and across nearly 300,000 square feet, the now placated fans had space to spare and plenty of room in which to expand their beer horizons. But even with so much acreage, the festival grounds were chocked full of revelers within the first 10 minutes (even with Russian River Brewing Company taking on the lion’s share of the initial onslaught of fest-goers thanks to dual tappings of Pliny the Elder and a pluot sour ale called Compunction). The festival was laid out so attendees could get plenty of food, music and shade on each level. Each tier was set up like its very own mini-festival, with visitors to the Rare Beer Tent being serenaded by acoustic artists Jimmy and Enrique with Steve’s Cigar Lounge setup right nextdoor. (Quite the irresistible combo, no?) Down the hall from that center of hedonistic connoisseurship was an assortment of 18 other brewery booths, including our own Stone Brewing World Bistro & Gardens – Liberty Station, as well as the Steph Johnson Band, who set up a smooth, folksy backdrop perfect for enjoying good times, good beer and the ever-popular Arrogant Bastard Ale Onion Rings. (There was even a surprising side of ketchup…shh, we won’t tell if you won’t.). The Surfrider Foundation even set up a sunscreen booth for those of you who forgot it at home. Fortunately the sun seemed powerless to snuff out our fans’ craft beer enthusiasm…but we supplied roving Ambassadors with sun-brellas nonetheless! And that was just one level!

hopwagon

The middle level of the festival (the largest of the three) housed tons of food and other delights, like our Hop Wagons, mobile beer-serving vehicles featuring the Hop Fiend. There were plenty of ale-infused snacks ranging from Arrogant Bastard Ale brownies to Stone Imperial Russian Stout ice cream, spring rolls to sausages and Mike’s Beer Cheese to home-brewed sodas (courtesy of the Society of Barley Engineers), so even the pickiest of eaters was bound to be satisfied (if the whole wide array of special beers thing didn’t do that in the first place). Conversations on beer and food pairings narrowly beat out discussions on sensory evaluation (with more than a few #PairedWith scenarios shared). Bottom line, this crowd was as knowledgeable as it was fun, and that was both and cool and gratifying for us. This level also included 12 cask beers our Brew Crew spent the past month developing just for this event. Combinations like Stone Smoked Porter w/Cacao Nibs, Pistachios, Peaches & African Basil; Stone Runiation IPA w/Pink Peppercorns, Lemongrass & Nelson Hops and Stone Go To IPA w/Lemon Zest & Vanilla.

casks

The lower level featured two more bands, Mohavi Soul and Stone’s house band The Flocculators, which received a sonic boost when professional guitarist and Stone collaborator, Keri Kelli (of Kyle Hollingsworth/Keri Kelli/Stone Collective Distortion IPA fame) joined Brewmaster Mitch Steele and his crew on stage in a different sort of collaborative effort. The music paired well with the beer, which, was in fact, in the Collaboration Court along with numerous other new and archived collaborations from the past several years.

guitars

Even with all that, by far the most interesting part of the festival, in our opinion, were the people who joined us and made the event all that it turned out to be. The event space was massive, but without fans of quality craft beer to fill it, it would have meant nothing! Each year, we’re happy to give everyone a celebration that is as much about craft beer as it is the people who love it. That includes those who go the extra mile. Even though our Stone DyeHards philanthropic campaign didn’t happen this year (don’t worry, the charities that would have benefited were included in the Anniversary Celebration donations and we’ll bring back DyeHards for our 20th anniversary!) there was a noticeable presence of blue-haired beer enthusiasts. In addition to the people with oddly colored hair, there were droves of beach-themed groups, neon yellow shirted attendees and even a few people with an entirely plaid ensemble. And, as always, the brewery t-shirts outnumbered everything else. We even set up a temporary tattoo station for a less permanent show of support.

hawaiianshirts

The second session played out much like the first, with an equally enthusiastic (and bizarrely dressed) crowd, and by 6 p.m., a thoroughly pleased horde dispersed happy and even more at peace with the spirit of American craft brewing affection. But us…we were already thinking about our 19th Anniversary Celebration as we tore down and cleaned up after the big one-eight. Next year’s, almost assuredly will be bigger and better. We hope you can make it out to celebrate. In the meantime, keep enjoying craft beer and celebrating each day like it’s something special (because it is). And keep your eyes peeled on our website and social media accounts to find out when tickets to next year’s celebration go on sale.

Happy New Beer: Stone’s 2014 Events Calendar

We don’t have a crystal ball, but no bogus future-telling devices are necessary to assure our fans that the New Year holds much promise and a full slate of fun-filled beer-centric events here at Stone. From some of the country’s most highly anticipated beer festivals to educational session and outright gorge-fests, there’s something for every kind of beer lover, and we’re proud to bring as much variety as we will delicious craft ales and lagers. The following is a breakdown of what we have in store for you in 2014!

74 Beers Ago: Looking Back on 2013

We at Stone count ourselves lucky to have so many fans of what we do and the beers we create. Most of those who’ve tagged along as we forge through this hop-studded journey have taken fandom to new heights. That level of devotion is something we don’t take lightly and work to reward by coming up with new beer recipes and getting those brews into our staunch supporters’ hands and pint glasses. As devotees keeping a watchful eye on us will attest, 2013 was a big year for new Stone brews. But even our most keyed-in fans were probably unaware of just how big. We say this, because after examining 12 months’ worth of brewing schedules, even our jaws dropped to the floor when we discovered that we had delivered 74 new beers outside our not-so-standard standard-issue brews this year. So, join us, won’t you, as we revisit them and other notable Stone happenings from the year that was.

Stone 16th Anniversary Celebration & Invitational Beer Festival

If you’ve ever been to one of our Anniversary Celebrations, you’re awesome. You’ve been part of something special. Part of something larger than we could have ever envisioned. Something larger than we ever could have created without you. The Stone 16th Anniversary Celebration & Invitational Beer Festival is SoCal’s biggest beer festival, with over 100 beers to choose from! It’s taking place on August 17th and 18th at nearby California State University, San Marcos. Our Rare Beer section is sold out, but we’ve still got tickets left (for now, anyway) for Friday night’s Brewers Reception and the main event on Saturday!

Over the past 15 years, we’ve raised MORE THAN $1.5 MILLION for local charities through these neat little get-togethers with a few thousand of our closest friends, including an astronomical $240,000 at last year’s festival alone! Given that we’re Stone, we always want to go bigger and better, which is why we know that this year’s will be the greatest ever! (’til next year at least…)


Admit it. You want to go to there.

The main event is taking place on Saturday, with two sessions, Session A from 11am-2pm, and Session B from 3pm-6pm. Your golden ticket includes:

Delectable food will be available for purchase from some of our favorite local restaurants/vendors and our very own Stone Catering. Never to be missed, we’ll also have the (in)famous Arrogant Bastard Ale onion rings. (This is the only event each year where we offer them; the only other way you get get em is if you make them yourself!)

We’re doing it all up bigger and better: pouring the very first drops of the brand new, super-secret-super-fresh Stone Enjoy By IPA, adding live music and more space, including a nifty new area we’re calling Steve’s Cigar Lounge. (Stone prez/co-founder Steve Wagner + cigars + kickback area = Steve’s Cigar Lounge.) We’ll of course have plenty of Stone 16th Anniversary IPA on hand as well!