The Next Step: Stone Enjoy By 04.20.14 IPA

 

 

 

We, like many hopheads, are immensely bullish on the incredible flavor and intense citrusy, bitter impact provided by our ultra-fresh Stone Enjoy By IPA. But believe it or not, for us, it isn’t just about the beer. Yes, given the massive outpouring of affection for this West Coast double IPA, that last statement sounds kind of odd, but it’s true. Stone Enjoy By IPA was forged with greater intentions than mere satiation. It was designed to convey the importance, nay, the necessity of drinking hoppy beer when it’s fresh. We overtly stamp each batch with a 35-day Enjoy By date, and when that day comes up on the calendar, this beer should be out of your fridge and off retailers’ shelves. Drinking it beyond the date printed on that evergreen bottle simply won’t provide the same, vivid experience. But we went far beyond the bottle, communicating the facts on freshness via our Stone Enjoy By IPA website and our social media channels. It was a worthwhile endeavor, and much of that was thanks to you. Through social conversations online and over pints of this beer, many who had no idea how important beer freshness was have been converted, thus improving their quality of life and craft beer enjoyment forever. For those of you who helped increase the reach of that lesson, we thank you and are excited to share the steps we’ve taken to further broaden the reach of this important message and share in the many splendors of Stone Enjoy By IPA.

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Ego-Boosting Brew: Stone Sublimely Self-Righteous Ale

It should come as no surprise to anyone that the company that produced an unapologetic beer called Arrogant Bastard Ale sees no reason to defend its own self-assured state of mind. We’ve been bullish on the notion of bold, flavorful, artisanally produced beers long before many caught on and began to flock like moths with particularly good taste to an insanely bright and attractive flame. Thanks to our naturally inquisitive and adventurous style of brewing—big hops, big flavor, big wood, etc.—we’ve been ahead of the curve at nearly every turn in the dramatic American craft brewing revolution. So, we’re justified in being pretty pleased with ourselves and our innovative brewed creations. Hence the moniker of our black India pale ale, Stone Sublimely Self-Righteous Ale.


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Wring Around the Brewhouse: Stone Ruination IPA

We’ll be the first to agree that brewing is an art, but as anyone who’s ever tried to scale up a recipe or dial in ABV for consistency knows, it’s also a science. As exemplified by the consistency of our beers, our brewers have the smarts to turn out well-engineered ales. That said, whenever we can, we like to keep the math as simple as possible. Take, for instance, one of our most popular beers, Stone Ruination IPA. That hop-heavy double India pale ale is a result of a basic mathematical equation—one-times-two—and proof that sometimes in life, there’s no need to overcomplicate things. When in doubt, just max it out!


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A Case of What If: Stone Cali-Belgique IPA

While we hold true to time-honored traditional brewing processes, we’re anything but conformists. Ours is a brewery where, rather than blindly adhering to methods and styles simply because “that’s the way it’s been done for hundreds of years,” we make a practice of regularly taking a step back, clearing our minds of all we know and contemplating simple but essential queries like “why not?” and “what if?” Our beers are founded on the logic gained from centuries’ worth of brewmasters who mashed in ahead of us, but their true flavor and character is a result of our inquisitive, experimental nature. A poignant example of this is presented in our Belgian-style India pale ale, Stone Cali-Belgique IPA.


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A Hoppy Standard Bearer: Stone IPA

When Stone co-founder and original brewmaster Steve Wagner crafted our initial batch of Stone IPA, little could he have known that that highly hopped first attempt at amplifying a British classic would become so popular and, for many beer drinkers, an India pale ale by which all future New World interpretations of the style would be judged. For many, Wagner’s bright, potent creation was their first IPA. (Was it yours? If so, let us know on social media using #StoneIPA)

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