Greg Gets by With a Little Help From His Friends


If you’ve been following us on Twitter, you know that the 2009 Craft Brewers Conference kicked off yesterday after a rousing keynote speech delivered by our very own Greg Koch. If you know Greg, you know he’s not one to do things the ordinary way. He wanted to deliver the most rockin’ oration in the conference’s history, and by all accounts (including his Tweet in the middle of the speech!), he succeeded.

However, Greg didn’t do it alone. Some compatriots in the craft brewing industry, along with our friends at Red Tail Media, helped him put together a video tribute to the craft beer industry to kick off the speech. Various collaboration beers were poured for attendees as the video was playing, and when it finished, Greg led all 1,700 fired-up attendees in a heartfelt toast to the communal spirit of the industry. So share this video with a friend, crack open a beer, and raise a glass to the enduring camaraderie of craft beer!


I Am A Craft Brewer from I Am A Craft Brewer on Vimeo.

DESCRIPTION FROM THE VIMEO PAGE:

“I Am A Craft Brewer” is a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. and Chris & Jared of Redtail Media…and more than 35 amazing craft brewers from all over the country. The video was shown to a packed audience of 1700 craft brewers and industry members at the 2009 Craft Brewers Conference as an introduction to Greg’s Keynote Speech entitled “Be Remarkable: Collaboration Ethics Camaraderie Passion.” As is tradition for the CBC Keynote, a toast to the audience was offered. This time, the beers offered for the toast were all collaboratively brewed craft beers including Isabella Proximus, Collaboration Not Litigation, AleSmith/Mikkeller/Stone Belgian Style Triple, Jolly Pumpkin/Nøgne-Ø/Stone Special Holiday Ale, and 2009 Symposium Ale “Audacity of Hops.”

A re-cut version will be posted as soon as possible, and a program is in development to include even more of America’s amazing craft brewers. Please stay tuned!

The video of Greg’s entire keynote speech will be available some time within the next two weeks. We’ll post it in all of its plaid jacket glory as soon as it’s available. As a teaser, it features musical appearances by some familiar faces around Stone and the craft beer industry (when I said rockin’ I meant it).

-Matt Steele