We Know What We Did Last Year…

Jacob McKean

Yes, we know, it’s February, and we’re just now finishing up our list of accomplishments from 2010. But once you scroll down a bit, you’ll realize why it took us a little time: we did A WHOLE LOT last year. Stone is growing at a geometric rate, and is set to become self-aware in 2014. We will then challenge IBM supercomputer Watson to a game of pinochle, which will be broadcast on network television.

All kidding aside, we are mighty proud of everything we managed to do last year. The list pretty much speaks for itself, so without further ado…here’s what we did last year (ed. note: Greg has said that if we accomplish three times as much this year, we’ll get beer-filled Faberge eggs for Christmas.)

January

  • Highest Rated and Most Popular Brewery, Ever!–BeerAdvocate Magazine (2nd year in a row)

February

  • Installed centrifuge, improving filtering and reducing beer loss by 5%
  • Released first Belgo version of Stone Old Guardian Barley Wine on a limited draft only basis

March

  • Stone hosted the second most attended rally in the history of the American Homebrewers Association
  • Opened our new (to us) 59,500 square foot Warehouse and Distribution building
  • Stone Sublimely Self-Righteous Ale went to full-time year-round status

April

  • Stone Brewing Co. rocked Chicago with 10 epic days of roll-out events and served over 240,000 12oz servings of our beer in one month.
  • Conducted the 5th annual Craft Beer Wholesaler’s Conference (founded by Greg Koch and Arlan Arnsten) at the Craft Brewers Conference

May

  • Released first Belgo version of Stone Imperial Russian Stout on a limited draft only basis

June

  • Opened the new 11,000 square foot Los Angeles area branch for Stone Distributing in Carson, CA
  • Opened Catering / Commissary Kitchen on Harmony Grove, Escondido
  • Stone Imperial Russian Stout – 10th Anniversary Blend released

July

  • Built a new fermenting cellar, moved 6 fermentors, and installed 8 new fermentors (each holding 360 bbls)
  • Released Stone 14th Anniversary Emperial IPA, perhaps the world’s first all-English-hops-and-malt West Coast-style double IPA

August

  • Kicked off the Inaugural “Stone Anniversary Celebration – Brewers/VIP Reception” event at CSUSM, attended by 425 people
  • Stone 14th Anniversary Celebration & Invitational Beer Festival had 5,725 attendees and raised more than $200,000 for local charities
  • Conducted “Open House Career Fair” with over 200 attendees
  • Completed the membrane filtration and RO filter process for wastewater recovery and started using reclaimed water for cleaning and other utility operations
  • Brewed our first “fruit beer” the Stone 10.10.10 Vertical Epic Ale with wine grapes

September

  • Won 2 medals at the Great American Beer Festival – our most ever!

o   Silver medal: Stone Smoked Porter w/ Chipotle Peppers in the Herb & Spice or Chocolate Beer category

o   Bronze medal: Stone Sublimely Self-Righteous Ale in the American Style India Black Ale category

  • Stone CEO Greg Koch gave the Keynote Speech to 100 managers for BJ’s Restaurant & Brewhouse chain
  • Stone was #32 in the San Diego Business Journal 100 Fastest Growing Privately Held Companies for 2010, making Stone one of a select few companies to make the list in each of the seven years of the award’s existence
  • Showed our 70th movie in the Gardens since we began our summer movie series at the Stone World Bistro & Gardens

October

  • Stone CEO Greg Koch conducted 7 events in 7 cities in 7 days for the 2010 Stone Total Tap Tower Takeover Tour, resulting in capacity crowds in all 7 cities
  • Stone CEO Greg Koch was knighted by the Belgium Brewers Federation
  • Installed 3 new Bright Beer tanks – 2 @ 650 bbls; 1 @ 360 bbls

November

  • Local sales successfully completed over 90 events for San Diego Beer Week
  • Stone Brewing initiated the first annual “Winner, Winner Turkey Dinner” for Thanksgiving and donated 50 complete meals to Casa de Amparo
  • Arrogantbastard.com website revamped and relaunched
  • Hosted a Pink Boots Society meeting for women in the brewing industry and a Master’s Brewers Association  [District] Southern California Meeting
  • Brewer Exchange: Hosted BrewDog brewer Graeme Wallace for 2 weeks. Stone Brewing’s Kris Ketcham went to BrewDog in Scotland for 2 weeks
  • Opened new HQ offices on Harmony Grove, Escondido
  • Built new office for the brewing team
  • Arrogant Bastard Ale celebrated its Lucky 13th by introducing the world to its half-brother, Lukcy Basartd Ale in November.
  • Stone Cali-Belgique IPA / Stone Cali-Belgie IPA went to full-time year-round status

December

  • For the 5th year in a row Stone Brewing collected over 1,000 pounds of food in the annual food drive!
  • Hired the 351st Team Stone member; recruited and filled 238 FT/PT positions

—————–

Whew! That’s a whole lot of stuff. But that’s not all folks! There’s more!

People

  • TripAdvisor named Stone as one of “America’s Top 10 Brewery Tours.”
  • We hosted two blood drives, which resulted in 154 people donating 137 pints (enough to save up to 333 lives according to the San Diego Blood Bank!)
  • Added three new full time Sales Representatives to our SoCal Sales Team, representing Stone and our portfolio of other craft and specialty beers

Beer

  • Stone brewed 115,000 barrels of beer in 2010 (ed. note: to put this in perspective, that’s substantially less than a mega-brewer makes in a day)
  • Stone Brewing Co. grew 31% in beer sales in 2010
  • Stone Brewing won beer awards at the Australian International Beer Festival, GABF, Stockholm Beer & Whiskey Festival, European Beer Star, BeerAsia, and numerous other local, regional, and national beer festivals
  • 38,032,800 twelve ounce servings of Stone beer were consumed in 2010 by loyal Stone fans and our own team members
  • Stone Brewing Co. became the 9th largest craft beer supplier to grocery stores in 2010 up from #10 a year ago (Symphony IRI stats)

o   21st Amendment/Firestone-Walker/Stone El Camino Unreal Ale (Jan)

o   Dogfish Head/Victory/Stone Saison du BUFF (Mar)

o   Ballast Point/Kelsey McNair/Stone San Diego County Session Ale (Jul)

o   Green Flash/ Pizza Port Carlsbad / Stone Highway 78 Scotch Ale (Dec)

  • Collaboration brews brewed at other breweries:

o   Saison du BUFF at both Dogfish Head and Victory

o   Fat Head’s/Stone Blacken Your Rye at Fat Head’s Brewery in Cleveland (Oct)

Stats

  • 47,204 folks took the Stone Brewing Tour in 2010, a 36% increase over 2009
  • Since setting up the “online charitable donation form” Stone has received well over 1,500 hundred requests for beer…or an average of over 136 each month, or nearly 5 each day!
  • And we have donated to 322 different charities in the past year w/ a total of 7,190 case equivalents…which comes out to 1,044 kegs…or over $330,100.00 worth of beer.
  • We more than tripled the number of Stone Facebook fans, from 18,502 to 63,606
  • We increased our Twitter followers by 57%, from 14,000 to 22,000 (approximately)
  • In the past year, the combined Stone Websites have had over 4,473,959 page views; over 60% being new visitors. About 8% of those visits came from 161 different countries/territories
  • We sold out 50 of 52 ticketed events
  • Every ticketed event at Stone during San Diego Beer Week was sold out, except for the inaugural Rare Beer Breakfast (which turned out to be a good thing). Stone hosted a total of thirteen events over SDBW’s ten days
  • We replied to more than 21,000 fan emails

Distribution

  • Stone Distributing Escondido received over 1,098 truckloads of beer from the brewery
  • Stone shipped 800 truckloads of beer across the country for national distribution
  • Stone Distributing Co. delivered to approximately 4,000 different stores and bars in Southern California
  • Stone Distributing added its first hybrid delivery truck to its fleet of 28 trucks – all refrigerated and otherwise bio diesel up to this point

8 comments

  1. Congratulations! It’s so great to see that your online charitable donation form helped you manage donations to 322 different charities in the past year! Does your donated case equivalent also count the certificates you gave? My first visit to your Stone World Bistro & Gardens was a direct result of buying a gift certificate at a silent auction to benefit the Better Business Bureau San Diego, and I’ve seen your donations at many events since.

    It’s great to see a local business being so charitable and being rewarded with such success. Here’s to an even better 2011!

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  3. Janell
    /

    Where do I sign up to be the 352 Team Stone Member?

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  7. An interesting discussion is price comment. I feel that you must write more on this matter, it may not be a taboo subject however typically persons are not enough to talk on such topics. To the next. Cheers

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